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Your website serves two audiences, and each gets its own tool. Anonymous visitors — people browsing your menu or finding your opening hours — get the enrollment link, which takes them through the short enrollment flow. Signed-in members on your “my page” get the wallet button widget: you already know who they are, so one tap on Add to Apple Wallet or Add to Google Wallet issues their pass with no form at all.

Your public site

New visitors won’t go looking for your program — put it where they already are:
  • Homepage banner — a short strip or section announcing the program, linking to the program page or straight to the enrollment link.
  • A dedicated program page — the place every other channel can link to, and the one spot that explains the program properly.
  • Footer link — cheap, permanent visibility on every page.
  • Order confirmation page — if you sell online, the post-purchase moment is ideal: the customer just demonstrated they’re coming back.
A program page doesn’t need much. Mintleaf’s version:
Earn with every cup Mintleaf Rewards lives in your phone’s wallet — no app, no plastic card. Every coffee counts automatically when you tap to pay, and your tenth is free.
  1. Join — 30 seconds, right from your phone
  2. Tap to pay like you always do — your pass counts each visit
  3. Enjoy your free tenth coffee
[ Join Mintleaf Rewards ] Questions? It works with Apple Wallet and Google Wallet, and there’s nothing to install.
One headline, the benefit, three steps, one button to the enrollment link. A short FAQ below it (no app needed, works on iPhone and Android, what happens with my details) catches the hesitant.
Mintleaf Coffee homepage banner announcing Mintleaf Rewards with a Join now button

My page: one tap for signed-in members

The signed-in member page is the best home for the wallet button widget. The member is identified, so the widget issues their pass on a single tap — no form, no typing, no drop-off. Setup, options, and the embed snippet are all on the widget page; what’s left is placement:
  • Account dashboard — the first thing a member sees after signing in.
  • A “my benefits” or “my membership” section — where members already look for perks.
  • Post-purchase page — they’re signed in, they just bought something, and the pass would have counted it.
Don’t hide the button behind a separate “get your pass” sub-page. The fewer clicks between signed-in and pass-in-wallet, the more passes get added.
A signed-in Mintleaf Coffee account page showing the Add to Apple Wallet and Add to Google Wallet buttons rendered by the wallet button widget

Which entry point where

VisitorWhat to give them
Anonymous visitor on your public siteThe enrollment link (banner, program page, footer)
Signed-in member on my pageThe wallet button widget — one tap, no form
Email recipientThe email wallet links — see email

Badges on the web

On my page, the widget renders official, correctly localized wallet badges for you — nothing to get wrong. If you place static badge images elsewhere on your site, use the official SVG artwork and follow the badge rules.